About

CULTURE X PEOPLE /

In today’s world, culture can feel more complex, chaotic & contradictory than ever. But we can also put it very simply: culture = people. Culture is people doing things at scale, both driving & driven by shared meaning. And understanding how the two connect is where the magic happens. We do that by drawing the line from macro cultural shifts to the micro of how people’s wants, needs, attitudes, behaviours, etc. are changing - as a result, bringing clarity to how your brand can respond.

GLOBAL X LOCAL /

We draw on a global network of senior cultural strategists to cover markets in every continent. Then we bring them onto the core project team (rather than just treating them as suppliers). And in emerging markets where cultural strategy is less established, we train up local researchers. When your team is both truly global & locally immersed, the result is brand strategy that bridges the global & local with nuance & authenticity.

YOUR TEAM X OUR TEAM /

Ours is a party where everyone’s invited. We believe in cultural strategy that brings people in, that feels instinctive & illuminating. We approach storytelling & insight activation with creativity & flexibility to cut through with stakeholders & take them on the journey with us. Your brand ambitions, hopes, challenges & anxieties are ours as well - we seek to build a shared vision for your brand, one that’s motivating, inspiring and drives real action & commercial growth.